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Magento marketplace integration with Mirakl B&Q

Integrating with B&Q’s Marketplace via Mirakl could be Smart Move for Merchants

 

Innovative UK retailers are always looking how to expand their reach, increase sales, and tap into high-converting customer journeys. One opportunity that has stood out in recent years – especially for sellers in the home, DIY, and garden sectors – is the B&Q marketplace. For retailers in these sectors, integration with B&Q’s Mirakl-based marketplace could be a game-changer.

The attraction of B&Q in UK eCommerce

B&Q is one of the UK’s most trusted retail names. With over 50 years of brand recognition, a loyal customer base, and more than 300 stores nationwide, it’s a household name for home improvement. Its online platform, diy.com, consistently ranks as one of the most visited retail websites in the country.

By supporting a third-party marketplace on their website and app, B&Q has created a powerful new eCommerce channel, giving customers access to an even wider range of home and garden products, while providing sellers with exposure to millions of highly relevant shoppers.

What This Means for Magento Sellers

The B&Q marketplace offers a particularly attractive proposition:

  • Access to High-Intent Traffic: Selling on diy.com means you’re reaching customers who are already in the mindset to buy home improvement products.
  • Brand Association: Partnering with a trusted name like B&Q builds credibility and reduces friction in the customer journey.
  • High visibility: With over 250 million visits to the B&Q website each year, sellers have the opportunity to quickly grow sale.

B&Q’s marketplace is built on the Mirakl enterprise marketplace platform. With the right setup, a Magento store can push selected SKUs directly to the marketplace, automate updates and streamline order management, all from Magento admin.

There are three options available for exchanging data with B&Q:

  • Mirakl Magento extension: a black box solution that provides basic functionality, with no admin interface or configuration.
  • Magento/Mirakl API Itegration: solution custom build on Mirakl’s API to suit a businesses needs and product types.
  • Magento Product Feed: A simple product of Magento catalog, periodically picked up by B&Q. 

The Magento product feed is the simplest. But in all cases, like other marketplaces a significant part of the project is in configuring product attributes so they match mandatory and advisory parameters used by B&Q. This can involve a degree of product data processing and possibly database processing to enable the attributes to be populated in bulk by the store management team.

As a Magento development agency we can offer a full Magento-to-Mirakl integration service, tailored to ensure your product data, inventory, orders, and fulfilment processes sync smoothly with B&Q’s requirements.

What You Need to Know Before Applying

B&Q doesn’t accept all sellers. Third-party partners are vetted to ensure that product quality and service levels align with the B&Q brand. As part of the integration process, we can support merchants in preparing their application, structuring compliant product feeds and setting up fulfilment options that meet B&Q’s standards.

If you’re ready to explore a Magento-to-Mirakl integration for B&Q and want to see your products on diy.com – or simply want to know if your products are a good fit – the Accentika team is here to help.